by Jeff Dickrell
As an avid eBay troller, I have
developed a skill for scanning the multitude of item titles, looking for
anything out of the ordinary (http://seakayaker.us/from-estate-sale-to-ebay-the-wanderings-of-a-piece-of-aleut-history/).
I am looking for, mainly, old maps, prints, images and anything to do with
Unangan iqyak (kayaks). I have been
pretty successful, picking up the odd print, the old postcard, lots of stuff
where I am the only bidder, because I seem to be the only one interested. Who
needs a 1909 French Illustrated Newspaper showing the Revenue Cutter Service
battling Japanese poachers on the Pribilof Islands? I do….my high school
students think I am insane.
So when the title, “Someday…ask the boys
from the Aleutians” crossed my screen, I was intrigued. I clicked on the item
description and was pleasantly surprised. Instead of a DVD collection of old
WWII public domain movies, this was a wartime (January 1943) advertisement in
‘Popular Mechanics’ magazine for Evinrude Outboard Motors. “The storm-swept
roadsteads of the Aleutians were never made for ‘happy landings’.” It goes on
to describe the conditions their motors operated in and then subtly shifts to
“When the war need is past…and you’re thinking of buying a new motor again...”
This was in 1943, far from the end of the war. So I bought the ad, thinking it
would be a cool addition to my growing collection. Little did I know a new
obsession was born: a search for advertisements with Aleutian references.
The next one was seriously un-dramatic,
for KEN-RAD radio tubes. It featured a vacuum tube dressed in a fur-trimmed
parka, with a frightening harpoon, next to an Aleutian Quonset hut. Then came a
Bell and Howell movie projector ad, “…cold Aleutian fog is almost forgotten and
fighting hearts look home again.” Patterns began to emerge: the Aleutians as a
metaphor for tough conditions, “NOT FIT for man or beast” (Fafnir ball
bearings), distant duty stations, “From Kiska to Kisses in One Easy Lesson”
(Vaseline Hair Tonic), and one point in spanning the world, “From Guatemala to
Attu; water-cooling does the job” (Gardner-Denver air compressors).
Most of the ads featured airplanes,
PBY’s or other navy patrol planes, fighter planes like the P-40’s, P-38’s or
bombers. The planes were ads for their builders, Martin, Curtis-Wright,
Lockheed and North American or for their components like Hayes aircraft wheels
and brakes. Many others featured boats and corresponding components, mainly the
landing craft used on Attu and Kiska. The final category is construction
equipment, dump trucks, survey equipment and steel fittings for telephone poles
(Oliver Iron and Steel).
There is a tie for my favorite. The
first, a tug at the heartstrings, a 1943 ad for the Hodgman Rubber Co.’s
raingear with the headline, “Thanks Mother,” with a picture of dear old mom
superimposed over an Aleutian storm scene. The second is for Caterpillar
tractors. A large format drawing of a tractor heading off a cliff with the
caption, “CRASH LANDING” is explained by a long write up of U.S. Army engineers
driving six tractors off a cliff on Attu, hoping one would be operable at the
bottom. “The drivers started them over the brink and jumped for their lives.”
I use this collection of twenty-five ads
(so far) in my high school Alaska history class to show stereotypes, and how
the rest of the world got the images of Alaska that fuel today’s reality shows.
Jack London had nothing on these wartime ad men.
Awesome! Good on you, Jeff!
ReplyDeleteI want that French newspaper!
ReplyDeleteGreat obsession, Jeff! The mystique of the Aleutians lives on.
ReplyDelete